About
Dr. Tunisha Singleton holds a Ph.D. in Media Psychology, where she specializes in the impact of media and technology on the human experience. Her research delves into the business implications of these influences, with particular focus on fandom, meaning making, media narratives and messages, brand storytelling, and the ecosystem of sports business. Dr. Singleton is adept at identifying patterns in consumer behavior and emerging media consumption, as well as understanding media development and marketing in an applied manner.
Her interdisciplinary scholarship bridges theory and practice, offering valuable insights into the evolving landscape of media. She is currently a Visiting Assistant Faculty member at the University of Nevada, Las Vegas, an Adjunct Faculty member at Howard University, and Associate Faculty at Fielding Graduate University with a robust history of curriculum development. Her background in psychology allows her to deeply understand narrative persuasion, brand storytelling, the experience economy, decision-making models, and group dynamics – essential knowledge areas for effective and proactive executive leadership.
Dr. Singleton embraces being an outspoken disruptor, challenging conventional practices to foster transformational change and uplift those marginalized by outdated systems and ineffective campaigns. And as a professional 1-2 punch of art and science, her unique valuable blend of creativity and analytical skill enables her to identify trends that others might overlook. Plus, she genuinely gives a damn about her work!
Her robust portfolio includes clients such as the NFL, Peabody Awards, Maverick Wrestling, Warner Media, Games for Change, America’s Funniest Home Videos (yes, that 💩’s still on…), and more. Through this work, she applies her scholarly research to inform the design of practical strategies that drive engagement and deliver results.
In 2024, she was also honored with the esteemed distinction of being named a Fellow for Salzburg Global, an international organization founded as a forum to exchange new ideas and best practices to amplify impact worldwide in culture, arts, and society. She is also President on the Board of Directors for Black Girl Hockey Club, a nonprofit organization focused on making hockey more inclusive for Black women, our families, and allies by building a safe community and creating involvement opportunities on and off the ice. #LetsDoThatHockey
SPEAKING SUBJECTS / PRESENTATIONS
Digital Fandomonium - The Evolution of Sports Fandom, Engagement, and Media
Don’t Be A Dick: A Straight Up Lesson on Leadership with no Chaser
Brand Storytelling and Community Impact
The Future of Sports Media, Technology, and Audience Engagement
Growth and Innovation for Community Impact
Marketing with The 3Es: Emotion, Engagement, and Experience
XR for Impact: Purposeful Tech Tools for Real Change
RESEARCH INTERESTS
Media psychology, leadership development
Audience engagement and analysis
Consumer behavior, media/tech consumption patterns, motivation
Fandom, identity, community dynamics
Sports management, media, and technology
Storytelling, narrative persuasion
Marketing communications, brand identity
Immersive storytelling, interactive media
Digital Black feminism, technoculture, #BlackTwitter
Current & Previous Clients
Personal Vibes
Functions best with coffee (or matcha), horror movies, and a ratchet music playlist.
If I’m not somewhere watching sports, then I’m probably out scoping local coffee shops, trying new recipes, or taking 9 million pictures of my dog. 📸 🐶 🐾 He’s a 3 year old golden retriever named Cleophus (or Cleo for short!)! He also goes by Doot Doot, BooBuh, Cinnamon Apple, or Scooby Snack 🥰
Vegas local, so Go Knights! Go Aces! Go Clippers! Go Birds! 🦅
Testimonials :: Word on the Street
Dr. Pamela Rutledge – Director, Media Psychology Research Center
“Tunisha was instantly memorable due to her enthusiasm and willingness to dig in to any challenge and has proven to be the same as a colleague. More importantly, however, she is an exceptional person. She is kind, intelligent, hardworking and funny”
Jackie Wilson – Entrepreneur | Creative Artist |Production Manager
“Tunisha’s energy, passion, and drive for self improvement is contagious. Her faith in seeing every obstacle as an opportunity for growth is remarkable. I’ve had the pleasure of her brand management consulting services, and her creative aptitude and indispensable insight on the latest marketing and social media trends have been extremely valuable. She quickly was able to take my “big picture” ideas and translate them into actionable items. A treasure consultant and fun to work with!”
