Dr. Tunisha Singleton is a scholar, consultant, speaker, and multimedia professional with expertise in fan engagement, storytelling, digital transformation, and consumer behavior. With a Ph.D. in Media Psychology, Dr. Singleton provides creative strategy and cultural insight to businesses looking to optimize audience engagement and produce memorable content to maximize community impact and produce dope long-lasting experiences.
With 15 years of experience in business development, community relations, digital strategy, content creation, Dr. Singleton’s work focuses on cutting through the noise to make space for fun and joy again for fans, brands, and stakeholders alike.
Dr. Singleton is described as a 1-2 punch of art and science. She helps her clients manage projects and relationships, attracting new audiences, and how to strengthen fandom through a keen understanding of the human experience and media’s relationship within it. Dr. Singleton is skilled in using innovation and consumer insight to inform the design of integrated marketing campaigns and content creation to produce communications strategies that actually connect and produce tangible results.
Tunisha aspires to work with more brands and non-profit organizations on projects surrounding building experiences, fandom, esports, mental health, amplifying Black voices, and race/gender/LGBTQ empowerment.
Open to relocation, project-based consulting, in-person, and remote/online positions.
Education
BA, Film and Digital Media
University of California Santa Cruz
2005
MA, TV/Film/New Media Production
San Diego State University
2007
PhD, Media Psychology
Fielding Graduate University
2017
Teaching and Academic Services
Adjunct Faculty:
- Fielding Graduate University, Department of Psychology (2016 – present)
- San Diego State University, Department of TV, Film and New Media Production (2006-2007)
Guest Lectures:
- University of Southern California, Annenberg School of Communications (2020)
- Sports fandom, engagement and media management in sports
- American University, Department of Literature (2020)
- Identity, representation and sports culture marketing
- Los Angeles Valley Community College (2017-2019)
- Evolution of media, tribalism and interpreting the human experience with technology
Courses Taught and Assisted
- Community Psychology: Exploring Human Connection in Physical and Digital Spaces
- Foundations of Media Psychology
- Brand Psychology and Social Storytelling
- Audience Engagement and Persona Development
“Being a professional and having a doctorate doesn’t mean your spirit has to get surgically removed. Bring that energy into your business. What does your work culture stand for? Passion is something you get to share with the world…if you recognize it.
Knowledge Areas
- Sports communication
- Multidimensional experiences, eSports
- Digital applications for fan engagement
- Content development
- Community management and civic engagement
- Brand storytelling, narrative persuasion
- Market strategy, research & development
- Consumer insight
- Diversity, equity and inclusion
Clients
Recognition for United States Department of Defense
- Recognition letter from the United States Department of Defense pertaining to my involvement in the strategy, planning and execution of a simulation titled Degrading ISIL in the Narrative Space under the auspices of the DOD Global Command.
Achievements By the Numbers
- 27 = Number of partnerships secured (2017)
- $2.1 Million = New revenue earned from digital partnerships secured from 2016-2017
- 80 = Number of digital content licensing accounts managed at one time (2016-2019)
- 22.7% = The average amount increased in clients’ social media followings
- Increased Twitter followers +30%, mentions +46%, and engagement +27% for Key Club of Hollywood (2012)
- #3 = Client ranking in social media (Sports Entertainment Index, 2019)
Awards and Memberships
- Black Girl Hockey Club, non-profit organization – Board of Directors (2020)
- Association of Women in Wrestling – Board of Directors (2020)
- American Psychological Association Division 46: Chair – Student Committee (2014-2016)
- American Psychological Association Division 47: Member
- WISE (Women in Sports and Events) Member (Los Angeles chapter)
- WIST (Women in Sports and Technology) Member
- Mike Neal Award Winner for Outstanding Contribution to the Field of Media Psychology (2016)
- Chancellor Undergraduate Internship Program Winner, Diversity Outreach for KZSC 88.1fm (2001-2005)
Dr. Michael R. Neal Legacy Award
Fielding Graduate University’s 2016 Dr. Michael R. Neal Award Co-Winners for Outstanding Innovation and Collaboration: Dr. Matthew Price and Dr. Tunisha Singleton