I’m always looking for ways to radically reinvent new forms of education and storytelling through conscious content development.
Part of making change is having real discussions, which for some are tough to comprehend because they’ve never had to deal with being negatively labeled, passed over for being a woman, disabled, LGBTQ, left out for lack of resources, not having enough money, or even constantly having to defend or validate their fandom or athleticism because of the color of their skin.
Media Psychologist and Advocate Dr. Tunisha Singleton appears on Penalty Box Radio in ESPN Nashville to discuss how Black Girl Hockey Club is leading the charge on diversifying hockey culture for Black women, our community & allies.
“…human kinds serve so many different needs, there is no single recipe for making one…The issue is not what human kinds are in the world, but what they are in the mind…Human kind thinking is an absolute requirement for being human…Who is ‘our side’?” – David Berreby, Us & Them: The Science of Identity WhatContinue reading “Behavioral Training for Self Fulfillment…it’s the New #LegDay”
Just like every action has a reaction, every value shapes behavior. Including the dark side of human behavior, there are 2 major perspectives to consider in understanding what drives us to act: 1) the basic civilian (subject to desires) and 2) the diehard fan (subject to the business of branding).
Have you considered what it means to be committed to something? Whether to a group, cause, religion, ideology, brand, product, or person… the meaning we prescribe to these objects differ from person to person and is often dependent upon resources. The isolation and anxiety forced upon us during Covid19 is the time to look beyond the “what” and interpret our “why,” giving light to what makes us committed and connected in the first place.
In times of crisis, a very large portion of us turn to sport as a distraction. So…what happens now when that diversion is removed? Sport quite literally defines the life of athletes…so how can crisis management tips help them sustain their brand image? The opportunity is present for fans alike to look into themselves to evaluate their source(s) of happiness.
Wilder vs Fury II made one thing very clear – boxing is ready for a marketing upgrade. Bridge boxing’s yesterday, today, and tomorrow with a beyond basic marketing strategy.