“…human kinds serve so many different needs, there is no single recipe for making one…The issue is not what human kinds are in the world, but what they are in the mind…Human kind thinking is an absolute requirement for being human…Who is ‘our side’?” – David Berreby, Us & Them: The Science of Identity WhatContinue reading “Behavioral Training for Self Fulfillment…it’s the New #LegDay”
Have you considered what it means to be committed to something? Whether to a group, cause, religion, ideology, brand, product, or person… the meaning we prescribe to these objects differ from person to person and is often dependent upon resources. The isolation and anxiety forced upon us during Covid19 is the time to look beyond the “what” and interpret our “why,” giving light to what makes us committed and connected in the first place.
In times of crisis, a very large portion of us turn to sport as a distraction. So…what happens now when that diversion is removed? Sport quite literally defines the life of athletes…so how can crisis management tips help them sustain their brand image? The opportunity is present for fans alike to look into themselves to evaluate their source(s) of happiness.