Behavioral Training for Self Fulfillment…it’s the New #LegDay

“…human kinds serve so many different needs, there is no single recipe for making one…The issue is not what human kinds are in the world, but what they are in the mind…Human kind thinking is an absolute requirement for being human…Who is ‘our side’?” – David Berreby, Us & Them: The Science of Identity WhatContinue reading “Behavioral Training for Self Fulfillment…it’s the New #LegDay”

“Why’d you do that?” A Look into How Values Dictate Behavior

Just like every action has a reaction, every value shapes behavior. Including the dark side of human behavior, there are 2 major perspectives to consider in understanding what drives us to act: 1) the basic civilian (subject to desires) and 2) the diehard fan (subject to the business of branding).