So you want to engage with the BIPOC folks…

Part of making change is having real discussions, which for some are tough to comprehend because they’ve never had to deal with being negatively labeled, passed over for being a woman, disabled, LGBTQ, left out for lack of resources, not having enough money, or even constantly having to defend or validate their fandom or athleticism because of the color of their skin.

UFC Leads the Charge in Bringing Back Sports…so why am I excited and scared at the same time?

With no fans in attendance, Ultimate Fighting Championship held their first live event ppv (UFC 249) Saturday, May 9 in the midst of a global pandemic. The fan in me yelled “Yes!” But the I’m-a-human-first part of me responded immediately with a “hol’up…NO! It’s not safe!” A pre-taped message of praise was broadcast during theContinue reading “UFC Leads the Charge in Bringing Back Sports…so why am I excited and scared at the same time?”

“Why’d you do that?” A Look into How Values Dictate Behavior

Just like every action has a reaction, every value shapes behavior. Including the dark side of human behavior, there are 2 major perspectives to consider in understanding what drives us to act: 1) the basic civilian (subject to desires) and 2) the diehard fan (subject to the business of branding).

Connection through Isolation: Origins of Community Explained amid Crisis

Have you considered what it means to be committed to something? Whether to a group, cause, religion, ideology, brand, product, or person… the meaning we prescribe to these objects differ from person to person and is often dependent upon resources. The isolation and anxiety forced upon us during Covid19 is the time to look beyond the “what” and interpret our “why,” giving light to what makes us committed and connected in the first place.

Sports -Take a Time Out. It’s Self-Audit Season.

In times of crisis, a very large portion of us turn to sport as a distraction. So…what happens now when that diversion is removed? Sport quite literally defines the life of athletes…so how can crisis management tips help them sustain their brand image? The opportunity is present for fans alike to look into themselves to evaluate their source(s) of happiness.

“Hey Boxing – stop being so damn basic”

Wilder vs Fury II made one thing very clear – boxing is ready for a marketing upgrade. Bridge boxing’s yesterday, today, and tomorrow with a beyond basic marketing strategy.