With no fans in attendance, Ultimate Fighting Championship held their first live event ppv (UFC 249) Saturday, May 9 in the midst of a global pandemic. The fan in me yelled “Yes!” But the I’m-a-human-first part of me responded immediately with a “hol’up…NO! It’s not safe!” A pre-taped message of praise was broadcast during theContinue reading “UFC Leads the Charge in Bringing Back Sports…so why am I excited and scared at the same time?”
In times of crisis, a very large portion of us turn to sport as a distraction. So…what happens now when that diversion is removed? Sport quite literally defines the life of athletes…so how can crisis management tips help them sustain their brand image? The opportunity is present for fans alike to look into themselves to evaluate their source(s) of happiness.