Part of making change is having real discussions, which for some are tough to comprehend because they’ve never had to deal with being negatively labeled, passed over for being a woman, disabled, LGBTQ, left out for lack of resources, not having enough money, or even constantly having to defend or validate their fandom or athleticism because of the color of their skin.
With no fans in attendance, Ultimate Fighting Championship held their first live event ppv (UFC 249) Saturday, May 9 in the midst of a global pandemic. The fan in me yelled “Yes!” But the I’m-a-human-first part of me responded immediately with a “hol’up…NO! It’s not safe!” A pre-taped message of praise was broadcast during theContinue reading “UFC Leads the Charge in Bringing Back Sports…so why am I excited and scared at the same time?”
Wilder vs Fury II made one thing very clear – boxing is ready for a marketing upgrade. Bridge boxing’s yesterday, today, and tomorrow with a beyond basic marketing strategy.