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Tunisha Singleton Ph.D. is an inclusive media strategist and innovation consultant with expertise in the sports experience, fandom, brand marketing, and digital communications. As a scholarly-practitioner with a Ph.D. in Media Psychology, Tunisha provides creative strategy and cultural insight to businesses looking to produce meaningful content, authentically engage with audiences, develop community partnerships, and amplify culture using traditional or emerging technology.

With 15 years of multidisciplinary experience, Tunisha works with clients to build dope experiences and make dope content for dope people to enjoy. Period. This lies under her philosophy that you can have fun and be impactful at the same time. Her experience building sincere community impact initiatives and marketing campaigns is supported by her many years in content creation, business development and strategic partnerships, brand activations, podcasting, audience engagement, and marketing communications. As a natural storyteller who has dabbled in stand up comedy and screenwriting, Tunisha is in the business of cutting through the noise to make worthwhile, interactive experiences for fans, brands, athletes, and stakeholders alike.

Tunisha aspires to work with more creative agencies and forward-thinking orgs on projects surrounding building fan experiences, brand partnerships, and story-based content to show and tell the stories people didn’t know they needed.

Tunisha is also a speaker, researcher, and currently Visiting Associate Faculty at University of Nevada Las Vegas in the Intercollegiate and Professional Sports Management Program, Adjunct Faculty at Howard University in the Department of Psychology, and Associate Faculty in the Media Psychology Program at Fielding Graduate University. Her scholarship examines media and technology's influence on the human experience with particular interest in fandom, branding and narrative persuasion, racial and gender representations in social media, and sports media and technology.

SPEAKING SUBJECTS

  • Digital Fandomonium - The Evolution of Sports Fandom

  • Brand Storytelling and Community Impact

  • New Leadership Paradigm

  • The Future of Sports Media, Technology, and Audience Engagement

  • Growth and Innovation for Community Impact

  • Marketing with The 3Es: Emotion, Engagement, and Experience 

  • XR for Impact: Purposeful Tech Tools for Real Change

Current & Previous Clients

Research Interests

• Media Psychology • Fandom • Social Identity • Group Dynamics • Brand Psychology • Sports Experience • Sports Media and Technology • Experience Economy • Narrative Meaning and Persuasion • Community Psychology • Content Analysis • Story Innovation • Black Twitter • Cultural Studies • Digital Humanities • Social Media • Transmedia Storytelling • Immersive Storytelling • Race and Gender Representations in Media • Digital Communications

Personal Vibes

Under the influence of sports, coffee, and ratchet music. If I’m not somewhere watching the game or fight 👊🏾 (as in boxing or MMA…), then I’m probably at my favorite local coffee shop, perfecting my mom’s southern recipes, or taking 9 million pictures of my dog. 📸 🐶 🐾 He’s a 2 year old golden retriever named Cleophus (or Cleo for short!)! He also goes by BooBuh, Cinnamon Apple, or Mama’s Scooby Snack 🥰

Testimonials :: Word on the Street

Dr. Pamela Rutledge – Director, Media Psychology Research Center

“Tunisha was instantly memorable due to her enthusiasm and willingness to dig in to any challenge and has proven to be the same as a colleague. More importantly, however, she is an exceptional person.  She is kind, intelligent, hardworking and funny”

Jackie Wilson – Entrepreneur | Creative Artist |Production Manager

“Tunisha’s energy, passion, and drive for self improvement is contagious. Her faith in seeing every obstacle as an opportunity for growth is remarkable. I’ve had the pleasure of her brand management consulting services, and her creative aptitude and indispensable insight on the latest marketing and social media trends have been extremely valuable. She quickly was able to take my “big picture” ideas and translate them into actionable items. A treasure consultant and fun to work with!”