Tunisha Singleton Ph.D. —
Media Psychologist | Speaker | Scholarly-Practitioner
Media strategy and Innovation Consultant in Sports & Entertainment – Fan Experience & Community Impact Cultural Insights, Storytelling, Business Development
Tunisha Singleton Ph.D. is an inclusive media strategy and innovation consultant. With a Ph.D. in Media Psychology, her scholarship examines media and technology's influence on the human experience with particular interest in fandom, social identity, consumer behavior, narrative persuasion, leadership, and community building. She prides herself on the ability to translate emerging trends into cultural insights and actionable items to maximize efforts in content marketing, engagement, partnerships, and revenue-generation.
Besides “Put the game on please,” her favorite way to start a sentence is “Wouldn’t it be dope if…” Described as a 1-2 punch of art and science, Tunisha remains plugged into the undercurrents of culture to fuel strategies from ideation to completion. Her skills span across media production, writing, marketing communications, social media management, brand storytelling, audience engagement, hosting/producing podcasts, and partnerships/business development – all supported by her multidisciplinary 20 years of experience in the sports and entertainment space. Her client portfolio includes NHL, Peabody Awards, Maverick Wrestling, Warner Media, Games for Change, We Are Social, Deutsche Telekom and more.
As a scholarly-practitioner, Tunisha finds success as a consultant by utilizing her research to inform the design of her applied professional practice. She also serves as Visiting Assistant Faculty at University of Nevada Las Vegas in the sports management program, Adjunct Faculty at Howard University in the department of psychology, and also Associate Faculty at Fielding Graduate University, also in the department of psychology.
Dr. Singleton is also President of the Board of Directors for Black Girl Hockey Club, a nonprofit organization dedicated to building a welcoming, safe space for Black women to thrive in all aspects of hockey. From public speaking and creative vision to interactive impact campaigns and community relations, Dr. Singleton’s professional toolkit is always aimed at one goal - creating dope experiences for all stakeholders through story and purposeful media.
Ph.D. in Psychology with an emphasis in Media
Fielding Graduate University, 2013 – 2017
M.A. in TV, Film, New Media Production
San Diego State University, 2005 – 2007
B.A. Film and Digital Media
University of California Santa Cruz, 2001 – 2005
Creative storyteller forging a pipeline of innovation and leadership to bolster critical thinking and systems of change across academic and professional spaces alike.
“I promise your brand or sports entertainment experience can be dope AND have a community impact at the same time. Those don’t have to be mutually exclusive.”