Tunisha Singleton Ph.D. 👊🏾
Media Psychologist | Entrepreneur | Consultant | Scholar | Speaker
Wouldn’t it be dope if…🤔 😎
Strategy, Innovation, and Fan Experience Pro in Sports & Entertainment
As a seeker of good times, Tunisha’s favorite way to spark ideas is the phrase, “Wouldn’t it be dope if…,” reflecting her innovative approach to problem-solving and ideation…(and having a good time…).
Tunisha holds a Ph.D. in Media Psychology, specializing in the effects of media and technology on the human experience, with particular expertise in fandom and the influence of emerging media in sports business. With over 15 years of interdisciplinary experience, she is a veteran in the sports and entertainment industry, dedicated to creating transformative experiences in sports entertainment for all stakeholders. Her focus areas include fan engagement, immersive/interactive media, brand storytelling, marketing communications, content development and distribution, and the fundamentals of building community and commitment.
As a scholarly practitioner, Tunisha excels as a media strategy and innovation consultant, using her research to shape her professional practice which often includes:
building solutions for companies seeking to meet the growing demand for enhanced fan engagement
sharing improved consumer behavior data
providing cultural insights, patterns in emerging media landscape
identifying new revenue opportunities.
Ph.D. in Psychology with an emphasis in Media
Fielding Graduate University, 2013 – 2017
M.A. in TV, Film, New Media Production
San Diego State University, 2005 – 2007
B.A. Film and Digital Media
University of California Santa Cruz, 2001 – 2005
“I promise your brand or sports entertainment experience can be dope AND have an impact at the same time. Those don’t have to be mutually exclusive.”
Creative storyteller forging a pipeline of innovation and leadership to bolster critical thinking and systems of change across academic and professional spaces alike.
